Personal Data Protection Act (PDPA)

The Personal Data Protection Act (the “PDPA”) establishes a general data protection law in Singapore which governs the collection, use and disclosure of individuals’ personal data by organizations. The Personal Data Protection Commission (the “Commission”) is established under the PDPA with the key functions, amongst others, of promoting awareness of data protection in Singapore and administering and enforcing the PDPA. 

In relation to the Protection Obligation, our company has security arrangements to protect personal data in its possession and will not disclose your personal data to third parties without your consent. 

In relation to purpose limitation and notification, our company collects and uses your personal data for business purposes only. Generally speaking, retaining personal data of individual customers for the purpose of sending business information via our official communication channels such as emailers and social messaging on our latest promotions and relevant updates would be considered a business purpose.

In relation to access and correction, you will have access to your personal data upon request and correct any errors in the data. 

In relation to retention of customers’ data, our company will cease to retain its documents containing personal data, or remove the means by which the personal data can be associated with particular individuals, as soon as it is reasonable to assume that the purpose for which that personal data was collected is no longer being served by retention of the personal data, and retention is no longer necessary for legal or business purposes. It should be noted that the PDPA does not require an organisation to delete all personal data about the individual concerned upon receipt of a notice withdrawing consent. 

All the above is in accordance with the requirements of the PDPA Act.

By subscribing to our mailing list or making a purchase from our store, you agree to our PDPA policy. In the event that you would like to opt-out, please write to us at